What 2023 Holds for the Emerging D2C Brands in India
In the past two years, we have seen tremendous growth in the number of D2C brands in India. With D2C, we mean brands that sell their products and services directly to consumers without any involvement of middlemen. These D2C brands have gained popularity in the Indian and international markets, not just because they sell products and services consumers need but also because they bring their brand closer to the market through digital channels. But what is leading this growth?
Since the global pandemic in the year 2020, the D2C model has gained immense popularity in the Indian business landscape. Three important shifts in the sector drive this exponential growth. First, Indian brands, including new-age startups, are embracing D2C commerce. Secondly, most non-eCommerce traditional brands have started investing in their online storefronts to attract all types of consumers. And thirdly, the pandemic has changed the way consumers shop. More than 80% of consumers, according to a study by Yahoo and Mindshare, now prefer shopping online. Read the blog post further to unfold what 2023 holds for these D2C brands.