Retail-Tech Sector

The Direct to Consumer (D2C or DTC) sector in India has seen tremendous growth over the last decade. This growth has been propelled by the startups and innovators who have incorporated the D2C model into their ventures spanning various sectors. Among these, the top 3 sectors that have seen the highest number of D2C startups are Personal and Home Care, Food and Beverages, and Fashion. [1] Among the multiple factors that have contributed to the growth of D2C in India, the developing digital infrastructure and internet penetration, along with a shift in consumer preferences, are the key drivers of this growth.