Job Details

Key Responsibilities:

• Marketplace Strategy & Execution:

  Develop and execute a comprehensive marketplace marketing strategy aligned with business acquisition goals.Identify and prioritize platforms that provide the highest potential for reach, engagement, and lead generation.

• Vendor & Partnership Management:

  Manage end-to-end relationships with marketplace vendors including Gartner, Forrester, G2, SoftwareSuggest, etc.Negotiate packages, manage contracts, and ensure deliverables and performance expectations are met.

• Brand Visibility & Content Management:

  Ensure consistent and compelling representation of the brand across all marketplace listings.Coordinate product profile updates, upload case studies, whitepapers, and other marketing assets to increase discoverability.

• Review & Reputation Management:

  Drive collection and management of high-quality product reviews to build trust and improve marketplace rankings.Monitor and respond to customer feedback to enhance reputation and visibility.

• Lead Generation & Optimization:

  Track performance of marketplace listings in terms of impressions, clicks, and lead generation.Continuously optimize listings and promotional placements to increase conversion rates.

• Performance Reporting & Insights:

  Analyze performance metrics and deliver reports with actionable insights.Recommend strategic adjustments based on data to improve ROI from marketplace spend.

• Cross-functional Collaboration:

  Work with product marketing, content, SEO, and sales teams to align messaging and leverage marketplace leads effectively.